ON THE EVE OF ITS SPRING–SUMMER 2026 DEBUT, BUPBES UNVEILS SHOWSTOPPER — THE COLLECTION AND ITS ACCOMPANYING CAMPAIGN, RELEASED 22 DECEMBER 2025.

MODELS BRIGITTE WATSON, HALEY DAM AND BELLA CAMPRELO ARE PHOTOGRAPHED IN HO CHI MINH CITY BY TRAN NHAT HOANG.

EACH DEFINED BY HER PRESENCE, POISE AND SENSE OF SELF, THEY CELEBRATE A NAME THAT HAS ALWAYS BEEN BUILT ON LASTING BONDS WITH WOMEN OF CHARACTER.

BUPBES SHOWSTOPPER

PHOTOGRAPHER: TRAN NHAT HOANG
ART DIRECTOR: TRAN NHAT HOANG
MAKEUP ARTIST: VU NGOC LONG
HAIR STYLIST: THU VANI
RETOUCHER: TRAN PHUONG NHU QUYNH
CONTENT CREATOR: THAO QUYEN
TALENTS: BRIGITTE WATSON, HALEY DAM, BELLA CAMPRELO
LOCATION: HO CHI MINH CITY, VIETNAM
CAMPAIGN CREATIVE DIRECTION: TRAN NHAT HOANG
WITH SPECIAL THANKS TO OUR TEAM FOR THEIR DEDICATED SUPPORT: LISA TONG, NHY VU, HOANG PHUC, TRUC MAI