POSITION TITLE

We are looking for a Digital Marketing (Senior) Executive directly responsible for driving revenue growth for BUPBES in international and domestic markets. This individual will translate established brand equity into measurable business results.

KEY RESPONSIBILITIES

1. CONVERT SALES
- Plan and directly execute all digital marketing activities: paid ads, email automation, SEO, retention, etc. All actions are built with clear KPIs, transparent measurement, and continuous optimization with the sole goal of converting brand awareness into real and sustainable revenue.
- Monitor sales data and customer behavior to propose solutions for improving conversion efficiency.
- Ensure monthly revenue KPIs are met (shared with E-commerce).

2. VIRAL BRAND
- Coordinate with the PR and Content Teams to ensure marketing budgets are allocated at the right time and through the right channels to amplify brand reach.
- Responsible for SEO strategy and programs for target audiences based on insight analysis.
- Conduct market research, stay updated on industry trends, and monitor competitor activities to identify growth opportunities for the brand.

3. COLLABORATION & REPRESENTATION
- Coordinate with internal departments and external partners to ensure campaigns are implemented on schedule and meet objectives.
- Act as a representative of the Marketing & Branding department, leading or contributing marketing perspectives in projects related to customer experience, branding, and business growth.

REQUIREMENTS

Experience & Expertise
- University degree in Marketing, Commerce, or a related field.
- Over 3 years of practical experience in Performance Marketing / Digital Marketing; fashion, retail, or e-commerce industries preferred.

Skills
- Proficient in Meta Ads Manager, Meta Pixel / Events Manager, Google Ads, TikTok Ads.
- Able to read and analyze reports from Google Analytics 4, UTM tracking, Shopify Analytics.
- Understand and proficiently calculate metrics such as ROAS, CPA, CTR, conversion rate, cart recovery rate.
- Proficient in Google Sheets / PPT / Excel / AI tools for data analysis and reporting.

Soft Skills
- Data analytical mindset.
- Ability to plan and manage multiple campaigns simultaneously.
- Clear and concise communication when reporting results and making proposals — both in writing and in meetings.
- Good aesthetic sense, sensitive to international fashion trends, understands EU/US market audience.
- Sufficient English proficiency to read reports, communicate with international partners, and write basic content.

PREFERENCES

- Has personally run retargeting campaigns achieving ROAS > 8x.
- Experience in implementing Partnership Ads from KOL/creator accounts.
- Familiar with email automation tools.
- Experience working in a small team environment, coordinating across multiple departments.

PERSONALITY & MINDSET

- Proactive
- Result-oriented
- Adaptable
- Collaborative
- Data integrity

BENEFITS

- Salary: competitive (negotiable).
- Bonus: based on year-end performance evaluation.
- Full social, health, and unemployment insurance according to regulations.
- 12 annual leave days (in addition to statutory holidays).
- Environment: young, creative international fashion environment with many career development opportunities both horizontally and vertically.

OTHER INFORMATION

- Reports directly to: CMO.
- Working schedule: Monday - Friday (9 AM - 6 PM | at District 3 office), Saturday (9 AM - 12 PM | online).