FOR ITS SPRING 2025 COLLECTION, BUPBES PRESENTS THE BITTEN BULLETS — PROLOGUE, THE OPENING CHAPTER.

PHOTOGRAPHED IN HO CHI MINH CITY BY TRAN NHAT HOANG.

A STUDY IN PRESENCE, POISE AND QUIET INTENSITY — THE CAMPAIGN CELEBRATES A NAME THAT HAS ALWAYS BEEN BUILT ON LASTING BONDS WITH PEOPLE OF CHARACTER.

BUPBES THE BITTEN BULLETS — PROLOGUE

PHOTOGRAPHER: TRAN NHAT HOANG
ART DIRECTOR: TRAN NHAT HOANG
MAKEUP ARTIST: VU NGOC LONG
HAIR STYLIST: THU VANI
RETOUCHER: TRAN PHUONG NHU QUYNH
CONTENT CREATOR: THAO QUYEN
TALENT: SON HUY
LOCATION: HO CHI MINH CITY, VIETNAM
CAMPAIGN CREATIVE DIRECTION: TRAN NHAT HOANG
WITH SPECIAL THANKS TO OUR TEAM FOR THEIR DEDICATED SUPPORT: LISA TONG, NHY VU, HOANG PHUC, TRUC MAI, NGOC DIEP