BUPBES ORIGINALLY CAME FROM A VIETNAMESE WORD — "BÚP BÊ", MEANING "DOLLS".

WE CREATED BUPBES WITH ONE VISION IN MIND: TO MAKE EVERY GIRL'S WORLD HER OWN DOLL HOUSE — WHERE SHE IS, WITHOUT QUESTION, THE MAIN CHARACTER.

WE BELIEVE IN THE DIVERSITY OF THE MODERN WOMAN — HER MANY SIDES, HER MANY MOODS, HER MANY WAYS OF BEING. THIS BELIEF LIVES IN EVERY COLLECTION WE CREATE, THROUGH THE COLORS WE CHOOSE, THE SILHOUETTES WE CRAFT, AND THE STORIES WE TELL.